A Pedal Crawler Christmas

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While executing another experiential marketing campaign for Microsoft Windows, this time back in Kansas City for the big MLS Championship Cup game, we had the opportunity to pedal holiday shoppers around the Crown Plaza ice skating rink. A merry time was had by all!

And check out some video of the Pedal Crawler in motion!

Click here to view more Pedal Crawler holiday spirit on our Facebook page.

Interested in how you can use a Pedal Crawler for experiential marketing or start your own tour business? Click here to schedule your free consultation today!

Huge crowd in Seattle as Microsoft plays “Cash Cab” on the Pedal Crawler

(You can view a full gallery of photos from the Seattle activation on our Facebook page. Just click here.)

We thought it would be hard to top all of the exciting events following our last Microsoft/MLS marketing activation in Kansas City.

We couldn’t have been more wrong.

This time, we activated the Pedal Crawler in Seattle for what promised to be one of the largest MLS games in the league’s history, with room for nearly 70,000 fans. With such a big game ahead of us, everyone knew we had to do something new. Something that would grab attention. Something BIG!

So Microsoft arranged for a videographer and a host to jump on board the Pedal Crawler while filled with fans to conduct an exciting “Cash Cab”-style giveaway where pedalers used Bing.com to answer MLS trivia questions. The winner received a free Microsoft Surface tablet!

For the rest of the game day activation, we mounted tablets to the Pedal Crawler so that fans could try out the new Microsoft Surface RT and receive free demonstrations from a trained Microsoft brand ambassador. With so many fans in attendance, the Pedal Crawler was filled constantly starting hours before the game even started!

Between riding in front of Pike Place Market, the waterfront, and the arena, the activation was a huge success with hundreds of trials and happy pedalers!

What we did:

  • Transported the Pedal Crawler from Arizona to Seattle, Washington.
  • Had the vehicle completely wrapped with Microsoft’s Windows 8 and MLS branding, including background color and logos.
  • Utilized custom clamping devices to mount a dozen Microsoft Surface RT tablets to the Pedal Crawler, allowing for hundreds of soccer fans to try out the new tablets.
  • Helped coordinate the “Cash Cab” game show style experience on board the Pedal Crawler, which created huge enthusiasm with riders.
  • Worked with trained brand ambassadors to ensure hundreds of product demonstrations and surveys, giving Microsoft vital feedback on its tablet experience.
  • Provided full staffing to operate and maintain the Pedal Crawler for the duration of the event
  • Ensured a fun, new experience for riders to ensure an increased positive response toward Windows 8 and meet goals for trials and surveys.

Interested in leasing a Pedal Crawler for your marketing activation? Give us a call directly at (877) 817-7804 or email robert@pedalcrawler.com to learn more!

Pedal Crawler teams up with Microsoft for MLS All-Star Game in Kansas City

Major League Soccer fans test Windows 8 tablets on the Pedal Crawler

You can view a full gallery of photos from the MLS All-Star Game events on our Facebook page. Just click here.

Pedal Crawler teamed up with Microsoft again to go way above and beyond our last marketing activation with them back in May. Rather than one soccer game, we would be doing a five day, city-wide event in Kansas City culminating in the internationally watched Major League Soccer All-Star Game at the Sporting KC arena.

The activation would be complete with concerts, parades, VIP events, pedicab, giant touch screen TVs, tents, and thousands of Kansas City urbanites and soccer fans. What more could you want?

To really blow it out of the park for Microsoft following the successful activation at New York Red Bulls game in May, we developed a new idea to utilize custom clamping devices to mount twelve Microsoft Surface RT tablets to the Pedal Crawler. This would allow the brand ambassadors on board the ability to easily demonstrate Windows 8 to a dozen people at once while riding — instantly multiplying the marketing effect of the Pedal Crawler.

From Saturday, July 27 through Tuesday, July 30, the Pedal Crawler with Windows 8 and MLS branding could be seen pedaling down the streets of Kansas City all day and night. Whether downtown or at one of the concerts, happy riders on board and onlookers constantly took photos and uploading them to Facebook, Twitter and Instagram. Pedalers had great fun while playing with the tablets loaded with Windows 8, and after four days Microsoft was able to obtain hundreds of customer surveys giving them feedback on the product.

Then, on Wednesday, July 31, the MLS All-Star Game happened. For the three hours before the game, hundreds of people literally swamped the Pedal Crawler, and we had a constant stream of a dozen people doing trials of Windows 8 on the new tablets. The two brand ambassadors on board could barely keep up!

With over 500 trials in just three hours on game day, the marketing activation with Microsoft was a huge success.

What we did:

  • Transported the Pedal Crawler from Arizona to Kansas City, Missouri.
  • Had the vehicle completely wrapped with Microsoft’s Windows 8 and MLS branding, including background color and logos.
  • Utilized custom clamping devices to mount a dozen Microsoft Surface RT tablets to the Pedal Crawler, creating a completely new experiential marketing experience.
  • Worked with the activation’s marketing team to coordinate logistics and scheduling for daily events.
  • Provided full staffing to operate and maintain the Pedal Crawler for four days of events in Kansas City, Missori, and the game-day activation at the Sporting KC Arena.
  • Ensured a fun, new experience for riders to ensure an increased positive response toward Windows 8 and meet goals for trials and surveys.

Interested in leasing a Pedal Crawler for your marketing activation? Give us a call directly at (877) 817-7804 or email robert@pedalcrawler.com to learn more!

Pedal Crawler leads Kansas City media coverage of MLS All-Star game promotions

Cruising through Kansas City on the Pedal Crawler with Windows 8

As part of Microsoft’s Windows 8 marketing activation for the Major League Soccer All-Star Game, the Pedal Crawler led the Kansas City local news coverage of the “soccer mania” and big name marketing activations gripping the city leading up to the big game.

Pedaling around the city near the Power & Light entertainment district, the local reporter gave her news broadcast from on-board the Pedal Crawler, using the camera to show everyone pedaling as well as the pedicabs following behind.

Watch the full segment below:

Interested in purchasing a Pedal Crawler to start your own party bike business? Give us a call directly at (877) 817-7804 or email robert@pedalcrawler.com to learn more!

Pedal Crawler teams up with Microsoft for Major League Soccer in NYC

Pedal Crawler teams up with Microsoft in NYC for Major League Soccer game

Pedal Crawler teamed up with Microsoft to deliver an impactful marketing activation at the New York Red Bulls soccer game.

This was a big game; not only because every seat in the arena was sold out, but because Microsoft was announcing its official partnership with Major League Soccer. With over 100 brand ambassadors on site to demonstrate Windows 8 on the new Surface RT tablets to soccer fans, and so much time and effort put into this activation, everything needed to be perfectly coordinated to go just right.

And right it went.

Despite light rain, the Pedal Crawler operated perfectly with dozens of people at a time swarming up to the bike to hop on board. Two Microsoft brand ambassadors on board the Pedal Crawler demonstrated Windows 8 with the Surface RT tablets and had passengers fill out surveys while everyone pedaled around the festivities in front of the arena. With the canopy overhead keeping everyone dry — and with the occasional honk on the horn — everyone had a great time riding on the Pedal Crawler while trying out Windows 8.

What we did:

  • Transported the Pedal Crawler from Arizona to Harrison, New Jersey.
  • Had the vehicle completely wrapped with Microsoft’s Windows 8 and MLS branding, including background color and logos.
  • Provided full staffing to operate and maintain the Pedal Crawler for the event.
  • Ensured a fun, new experience for riders to ensure an increased positive response toward Windows 8 and meet goals for trials and surveys.

Interested in leasing a Pedal Crawler for your marketing activation? Give us a call directly at (877) 817-7804 or email robert@pedalcrawler.com to learn more!